Hey there,

What began as a way to support my own family has grown into something thousands of families rely on every day.

The world feels faster and more overstretched than ever, and small moments of relief matter more than we realize. Baba gives you backup— not a stand-in.

We understand that the stakes are high. That's why Baba was built in collaboration with Johns Hopkins, MIT, and Stanford, along with behavioral scientists and healthcare veterans who understand what it takes to create a responsible tool for caregiving.

We're a team of 6 based in New York City, including a certified nursing assistant, engineers from top tech companies, and leaders from Headspace. Our goal is simple: keep Baba steady, safe, and built on science.